THIS IS

FLAMENCA

OUR VISION

For our founder (@stbanofficial), FLAMENCA has been about fusion - fusion of sounds, fusion of identities, fusion of traditions. Spanish but born in Switzerland, STBAN was immersed in two cultures, two rhythms, and one truth; music makes you feel at home, no matter where in the world you are. This core value has grown into a global movement, blending tradition and innovation, to give the world the sound of FLAMENCA. 

FLAMENCA reimagines flamenco for a new generation, where heritage collides with energy, and culture becomes a tangible, shared experience.  

Today, FLAMENCA manifests through spectacular events and our record label, FLAMENCA Records, creating vibrant spaces where genres meet, identities blend, and roots intertwine.

Our vision at FLAMENCA is simple; to inspire connection through rhythm, story and movement, transcending genres and generations and building something truly beautiful.

FLAMENCA is more than events. We’re more than a label. FLAMENCA is a cultural shift - designed to move people from the inside out.

Distributed globally by Toolroom Records, our story is just beginning.

HOW IT CAME TO LIFE

Dancers in traditional Spanish dress at music event
DJ STBAN plays at electronic music festival
Dancers in traditional Flamenco costumes on a stage at FLAMENCA

BORN BETWEEN WORLDS

FLAMENCA was sparked by a personal truth: growing up between two cultures, two languages, and two rhythms, music became the bridge between those worlds. For STBAN, that blend wasn’t just a background — it became a way of life, and the starting point of something bigger.

FINDING THE SOUND

Through DJing, STBAN gave that fusion a voice. His sets became a language of their own — where flamenco’s raw spirit met the pulse of electronic music. What began as personal expression resonated with a wider generation: people living between countries, traditions, and sounds.

BUILDING FLAMENCA

That connection sparked something greater. FLAMENCA grew into a global platform — first through live experiences, now as both a record label and event space. A home for artists and audiences who move through the world with layered identities and open hearts. A hub for those who find belonging through music. Distributed globally by Toolroom Records. The cycle continues.

WHEN WE MOVE WITH MEANING, THE PAST AND FUTURE DANCE TOGETHER. FLAMENCA TURNS HERITAGE INTO SOMETHING ALIVE.

Dancers at electronic fusion festival on stage
Two women in colorful traditional outfits dancing at an electronic music festival.
Flamenco dancers performance